South Korean Auto Giant Unveils Exclusive Partnership with BRI Liga 1

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Hyundai Sponsors Indonesian Football League

The Indonesian Football League has secured a major international sponsor in Hyundai, a South Korean automotive brand. This marks a significant milestone for Indonesian football, which has historically struggled to attract international sponsorship.

Hyundai's sponsorship includes the provision of 35 vehicles for use by the league operator, PT Liga Indonesia Baru (LIB). The handover ceremony took place at the Gelora Bung Karno Stadium in Jakarta on October 22, 2024.

According to LIB Director Ferry Paulus, international sponsors have previously been hesitant to invest in Indonesian football due to concerns about infrastructure and stability. However, Hyundai has expressed keen interest in the league's potential.

Paulus emphasized the need to address challenges within Indonesian football, such as improving infrastructure and stabilizing the league's operations. He expressed optimism that Hyundai's sponsorship will contribute to the league's growth and development.

LIB aims to leverage Hyundai's support to enhance the quality of the BRI Liga 1 and establish it as one of the top leagues in Southeast Asia.

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